Tunnl Blog - Page 3

Agencies have a lot of people to please. When clients come to you, it’s because they want higher returns on their ad spend and more qualified leads in their pipeline. But media fragmentation is making it harder than ever to reach the right people, and even when you can, more than one-third of internet users employ ad blockers to thwart your efforts. Meanwhile, media buying industry profits are expected to decrease despite improved revenue, your budget is shrinking, and expectations are through the roof. Strategic audience targeting is your ticket to overcoming the odds, but how can you guarantee best-in-class results to every client that comes through your agency? If you have clients counting on you, you need accurate and easily accessible audience data that can be applied seamlessly to the different campaigns you’re pitching and planning. And you need tools for analysis, planning, and measurement. But you don’t need a more complicated tech stack. Seem like a lot to ask for? Tunnl doesn’t think so.

76% of customers feel that targeted advertising helps them discover new products and 40% of consumers actually prefer targeted ads, according to Gitnux. Give the people what they want, right? That’s the crux of audience-based media buying: delivering your ads to the people who genuinely want to see them and who are more inclined to take action on your message. You’re probably already using some form of audience targeting in your ad campaigns. But if you’re still struggling to see significant results like qualified leads and more conversions, then there’s more to audience-based media buying that the microtargeting experts at Tunnl can teach you to harness.

Have you ever ordered something new off the menu, just to be wildly disappointed with what the waiter brings out? After all that anticipation, you’ve got a bad taste in your mouth and shattered expectations. You’ve wasted your money. Your rare night out is a wash. And you’re still hungry. Ineffective ads conjure the same empty disappointment. Budget gone. Time lost. Goals still unmet. In the decades Tunnl’s team has collectively spent developing and analyzing cutting-edge microtargeting techniques for advertisers in public affairs, issue advocacy, and brand marketing, we’ve identified one single ingredient that’s critical to planning a satisfying ad campaign: audience intelligence. We’ll define what audience intelligence is, why it matters, and how you can access audience intelligence to start improving your campaign results fast.

Buying ad space shouldn’t take eons, and yet… You need to propose a campaign budget based on the size of your target audience, but you have to contact your data provider directly to get counts. You have budget approval, and you’re ready to create your campaign, but your data provider has to send your audience to the right ad platforms, which requires a separate request and several days of downtime. It’s time to optimize; all you want to do is update your audience, but start stretching because you’re about to jump through several hoops. Tunnl has built hundreds of issue-based audiences to make targeting faster and more accurate for advertisers like you, but what good are audiences you can’t access in your ad platforms? Enter audience syndication, the process that puts audiences like ours on advertising and demand-side platforms (DSPs) like the ones you use to launch your campaigns. How does this process eliminate the middleman and improve your advertising process? It goes a little like this.

You’ve explored your audience intelligence platform options, and you're ready to take the next step: a demo. Our team has hosted hundreds of demos in their collective decades of audience targeting experience, so you can look forward to a highly-personalized walkthrough of the Tunnl platform from the people who helped build it. We’ll assess your needs, discuss your options, and help you decide what to do next. But how you spend the time between now and your demo day can make a world of difference to the value you get from a Tunnl demo. The most successful sessions have momentum before they even begin, and you can get the ball rolling with a little bit of prep. We’ll share the tips that have helped hundreds of Tunnl users like you hit the ground running, so you can maximize the value of your upcoming demo.