Tunnl Blog

The Tunnl Blog

Tunnl's blog is full of insights into how you can reach your ideal audience via your public affairs, issue advocacy, purpose-driven marketing, and cause marketing campaigns across any mix of media channels.

Samantha Zaleski

Samantha Zaleski joined Tunnl in April of 2020 and served as the Senior Director of Client Relations.

Tunnl | Products | Audiences

Target Audiences for Purpose-Driven Marketing in 2022

By: Samantha Zaleski
August 26th, 2022

Consumer buying habits are changing. Modern buyers don’t just want to purchase products; they want to use their purchasing power to take a stand on current issues and causes. That means they’re only engaging with brands whose purpose, mission, or vision aligns with their own values.

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