Tunnl Blog

In a crowded media landscape, attention is one of the rarest resources. While video, social, and digital display ads dominate the conversation, one channel continues to deliver unmatched focus and trust: audio. Whether through podcasts, streaming platforms, or talk radio, audio engages audiences in a deeply personal and often less distracted environment.

Consumer buying habits are changing. Modern buyers don’t just want to purchase products; they want to use their purchasing power to take a stand on current issues and causes. That means they’re only engaging with brands whose purpose, mission, or vision aligns with their own values.