Tunnl Blog

Successful advertising hinges on reaching the right people, on the right channels, with the right message. That’s why savvy marketers leverage audiences to target their messaging to reach the people most likely to care about and engage with their efforts.

When organizations are looking to improve their outreach, they turn to audiences to increase both their effectiveness and efficiency. Whether it’s for an advocacy campaign, political campaign, brand efforts, or consumer marketing, audiences allow organizations to get more petitions signed, more consumers on their side, more buyers in the funnel, and more voters to pick their candidate.

Consumer buying habits are changing. Modern buyers don’t just want to purchase products; they want to use their purchasing power to take a stand on current issues and causes. That means they’re only engaging with brands whose purpose, mission, or vision aligns with their own values.