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Media Mix

Reach Your Audience Where They’re Most Engaged

Buy media based on concrete data. With Tunnl’s media mixes, your audience’s media preferences are clear and actionable, so you know where to invest your ad budget for the biggest impact.

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Identify Your Audience’s Top Channels

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Optimize Campaigns for Incremental Reach

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Maximize ROI Across Digital, Streaming, and Linear

Overview

Beat Media Fragmentation and Maximize ROI

Audiences have more media options than ever, but spending on every platform is a waste of your budget.

Cut through the increased media noise, and target the platforms your audience is already engaging with. Tunnl’s media mixes show you exactly where you can reach your audience for maximum exposure and impact.

Capabilities

Understand How Your Audience Consumes Media, At-A-Glance

Overall media consumption data in Tunnl's media mix feature
CROSS-CHANNEL OPTIMIZATION

Find the Best Way to Reach Your Audience

Discover how your target audience’s media consumption habits compare to the rest of the nation across TV formats, social networks, and streaming platforms.

Overall media consumption data in Tunnl's media mix feature
With data updated regularly, target your audience where they’re most engaged.
IN-DEPTH INSIGHTS

Eliminate Unknowns, Get Actionable Answers

Delve deeper into your audience’s media consumption habits with on-demand local and national linear TV ratings, and campaign reach and frequency insights.

With data updated regularly, target your audience where they’re most engaged.
Analyze audiences in Tunnl's audience intelligence platform and activate audiences in your media buying software
SEAMLESS ACTIVATION

Take Your Message Straight to Their Top Channels

Send audience data directly into your media buying software to place media buys on your audience’s top channels.

Analyze audiences in Tunnl's audience intelligence platform and activate audiences in your media buying software
See Media Mixes in Action

Request a Demo

Find out how you can identify the best channels for reaching your target audience with on-demand media mix insights in Tunnl’s platform.

A woman looks at TV Ratings in Tunnl's platform

 

Request a Demo

Find out how you can identify the best channels for reaching your target audience with on-demand media mix insights in Tunnl’s platform.

A woman looks at TV Ratings in Tunnl's platform

 

Keep exploring the tunnl platform

Related Features

Tunnl’s AI-powered platform is the only source for actionable audience intelligence. Discover the other features empowering advertisers, agencies, and associations to make their smartest decisions yet.

Audience Builder

Build your target audience in minutes autonomously using hundreds of prebuilt audiences and thousands of attributes from Tunnl’s comprehensive data library.

Learn More

TV Ratings

Generate on-demand ratings for your target audience in any market in minutes and target the specific broadcast and cable networks, programs, and dayparts your audience is watching.

Learn More

Reach & Frequency

Measure the total impressions, unduplicated reach, and average frequency of your linear TV campaigns - and your competitors’. 

Learn More

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