Get to Know Sara
Sara Fagen is an American technology and data entrepreneur with a background in political strategy and public affairs.
Sara co-founded Tunnl in 2020 where she serves as CEO, leading the fast-growing Tunnl team in their mission to streamline and maximize the ad-targeting experience for strategists and buyers alike by putting all of the audience insights they need across social media, programmatic digital, streaming TV, and linear TV all in one configurable platform that accommodates direct integrations into buying platforms of choice.
In 2013, Sara co-founded Deep Root Analytics, the premiere micro-targeting solution for political campaigns. Deep Root Analytics was a natural extension of Sara's years serving as a partner at DDC Public Affairs in Washington D.C., where she helped clients solve some of their toughest public affairs and political challenges. Sara became a Partner at DDC in 2011 after the company acquired BlueFront Strategies, an issue advocacy firm that Sara founded. In 2014, Sara helped lead the sale of DDC to Omnicom Group Inc. (OMC).
Image source: "Inside Presidential Campaigns," C-SPAN, 2016.