Did you find our audiences via a Data Marketplace we are partnered with, like LiveRamp or Cadent, or maybe a DSP or digital buying platform? Maybe you found us through an organic search on the web or word of mouth by some colleagues or peers. Regardless of how you heard about us, you have a story to tell and Tunnl can create and connect you with the audiences that matter most to drive your desired outcome.
Tunnl’s audiences are built for organizations focused on advocacy and reputation, and used by advertisers focused on:
Tunnl creates audiences from four different groups of data:
Tunnl audiences are built on our data library, which has over two decades worth of information on where Americans land on key cultural and political issues.
We marry that data with commercially available consumer and voter information to create one of the largest databases for purpose-driven marketing in the United States.
The data is then enhanced with our proprietary data collected by completing hundreds of thousands of surveys per year.
Tunnl also sits on top of several billion rows of observed media consumption behavior, which gives us a deep understanding of how Americans are consuming content across a variety of platforms and screens.
We use all of this data to build probabilities on where every American adult lands on an array of issues like:
The combination of this data allows us to build audiences of individuals who are going to be most receptive to your message, and segment them to be targeted on the screens where they are most likely to be reachable, on highly responsive and recent data that is constantly refreshed and up-to-date.
Most importantly, Tunnl offers a seamless process to deploy our audiences across platforms where audience addressability is possible, all in a security-first, privacy-compliant way.
Tunnl has hundreds of prebuilt audiences that our clients can activate against at any time, but some brands and organizations have very specific needs. To meet that need, we also create custom audiences that are highly tailored to each client’s objectives.
Prebuilt audiences are pre-made groups of individuals who share a similar sentiment about a certain topic. Our prebuilt audiences cover tough issues pertinent to:
Custom audiences are the perfect audience solution for those with niche issues and messaging needs or a larger budget that warrants control of methodology and strategy. We create our custom audiences after conducting custom data collection via a large sample survey project based on the client’s message. Typically, each issue generates three custom audiences:
We also build audiences based on the propensity to be mobilized on a certain issue, from signing up as an advocate to voting for a ballot initiative to donating to a specific cause.
Now that you know which audience type is right for you, it's time to select or create your audiences.
Tunnl has hundreds of prebuilt audiences that we refresh monthly to ensure that we are using the most up-to-date information possible and are responsive to the current issue climate.
Our prebuilt audiences cover numerous topics such as:
Click the button below to view the full list of prebuilt audiences.
Custom audiences are created with custom data collection. Creating a custom audience with Tunnl follows three simple steps:
We structure our custom audience solutions as a subscription to allow for regular refreshes and constant data arrangement and always-on, identity into online platforms.
If you are viewing this page because you saw our audiences in a digital data marketplace, like LiveRamp or Cadent, or a digital buying platform including DSPs, social platforms, and managed service providers, you likely already know where you want to activate your audiences.
If you came across our page another way, this part is for you - keep reading. Our audiences exist with many of our different partners across the digital ecosystem. These include:
Since we don’t buy or place media, we partner with marketplaces and platforms that allow you to seamlessly execute every phase of your media buy against Tunnl audiences. By partnering with both platforms directly and digital data marketplaces, we make our audiences widely available for addressable advertising on all inventory types—from Connected TV and pre-roll video to programmatic banners, and social media.
Note: This graphic is for illustration purposes only and does not imply a contractual relationship with any named company. Tunnl Audiences can be utilized via multiple data marketplaces and then activated on the platforms shown above.
...and think they might be applicable to your campaigns, you can distribute audience segments from the marketplace to your preferred buying platforms. There’s usually a turnaround time of 24-48 hours before data populates within your buying platform.
...then they’re ready to be used immediately. We can also send custom and standard audiences directly to your seat at most digital buying platforms via our marketplace relationships if you’re not finding what you need publicly available in your DSP.
Since 2021, over 1.7 billion impressions have been delivered against activated Tunnl audiences.
By identifying, creating, and connecting with the audiences that matter the most, you can avoid:
Need ad targeting tools? See the top FREE features of the Tunnl platform, including hundreds of audiences, audience-building tools, and more.
Tunnl's new audience intelligence platform makes finding the right audience easy for advertisers and agencies planning or placing issue, cause, public affairs, or purpose-driven campaigns.
Ad audience tools come with a lot of jargon. Brush up on advertising terminology you need to know when working with Tunnl.