Step 1: Are Tunnl Audiences The Right Fit?
Did you find our audiences via a Data Marketplace we are partnered with, like LiveRamp or Cadent, or maybe a DSP or digital buying platform? Maybe you found us through an organic search on the web or word of mouth by some colleagues or peers. Regardless of how you heard about us, you have a story to tell and Tunnl can create and connect you with the audiences that matter most to drive your desired outcome.
Tunnl’s audiences are built for organizations focused on advocacy and reputation, and used by advertisers focused on:
- Purpose-driven marketing
- Nonprofit work
- Public affairs
- Issue advocacy
- Corporate reputation
How Does Tunnl Make Audiences?
Tunnl creates audiences from four different groups of data:
- In-house data library
- Consumer and voter information
- Proprietary data collection
- Observed media consumption data
Tunnl audiences are built on our data library, which has over two decades worth of information on where Americans land on key cultural and political issues.
We marry that data with commercially available consumer and voter information to create one of the largest databases for purpose-driven marketing in the United States.
The data is then enhanced with our proprietary data collected by completing hundreds of thousands of surveys per year.
Tunnl also sits on top of several billion rows of observed media consumption behavior, which gives us a deep understanding of how Americans are consuming content across a variety of platforms and screens.
How Does All of That Data Create Targeted Audiences?
We use all of this data to build probabilities on where every American adult lands on an array of issues like:
- climate change
- diversity and inclusion
- cryptocurrency regulation
- outsourcing of jobs
The combination of this data allows us to build audiences of individuals who are going to be most receptive to your message, and segment them to be targeted on the screens where they are most likely to be reachable, on highly responsive and recent data that is constantly refreshed and up-to-date.
Most importantly, Tunnl offers a seamless process to deploy our audiences across platforms where audience addressability is possible, all in a security-first, privacy-compliant way.