Skip to main content
Get Started
Search for topics or resources
Enter your search below and hit enter or click the search icon.
Close Search
About
About
What Does Tunnl Do?
Meet the Team
Explore Careers
Audiences
Audiences
Prebuilt Audiences Hundreds of issue-based, AI-powered audiences with demographic and media insights, ready for you to use instantly.
Prebuilt Audiences
Prebuilt Audience Library Browse through all of your hundreds of prebuilt audience options filtering by issue and sentiment.
Prebuilt Audience Library
Custom Audiences Campaigning on an extra-niche issue? You could be a good fit for a custom audience only for you, built by Tunnl and backed by AI.
Custom Audiences
Opinion Makers Reach the most influential people in the nation with the exclusive Opinion Makers audiences, prebuilt but premium.
Opinion Makers
Platform
Learning Center
Learning Center
Learning Center
Tunnl Buyer's Guide
Glossary
Articles
Webinars
Guides
Reports
Login
Get Started

Linear Optimization

Increase the efficiency and effectiveness of your linear TV advertising spends with Tunnl's Linear Optimization solutions, part of Tunnl Premium.

Get a Demo View Pricing

checkmark

Audiences, Not Demographics

Our linear optimization solution is powered by audiences - meaning people can place ads based on the exact audiences they are trying to reach, not broad demographics.

checkmark

Custom TV Ratings

We utilize billions of rows of observed viewership data to understand what audiences are watching on TV. To create ratings for individual audiences so buyers can build targeted buys using the best data available.

checkmark

Maximum Impact

Since the launch of our Linear Optimization product, more than $2 billion has been spent on linear TV advertising using our data. We were able to maximize our clients’ TV buys by 25% saving them more than $500 million in efficiencies.

Rating graph of Tunnl linear optimization

Linear Optimization for Maximum Efficiency

Without having access to data-driven audience insights, you would think that buying an ad spot during the ABC World News program, compared to the NBC Nightly News, would be a smarter targeted advertising buy.

Actually, if you are targeting the Influentials audience, it is the opposite.

Keep Learning

Rating graph of Tunnl linear optimization
Tunnl linear optimization search tool

A Record of Success with Linear Optimization

In 2013, Tunnl’s founders pioneered linear media optimization technology. Since then, more than $2 Billion has been spent on Linear TV advertising using our Media Optimization product. Our Media Optimization is all about making your linear TV ads more efficient. Using our Media Optimization product, we’ve helped clients gain $500 Million in additional ad value - a 25% lift.

Get a Demo View Pricing

Tunnl linear optimization search tool

The Plan

Powering Brand, Purpose-Driven, and Issue Advocacy Efforts

Step 1

Get a Demo

step-2-icon

Customize Your Audience Solution

step-3-icon

Reach Your Target Audience

Get a Demo View Pricing

Tunnl linear optimization tool worksheet report

Start Optimizing Your Linear TV Advertisements Today

Ready to get started with targeted audiences? Here's what happens when you fill out this form:

  • You'll receive an introductory email from a Tunnl Team Member within 1-2 business days
  • Then, you'll schedule a call to discuss your unique business needs
  • Together you'll develop a plan for your needs with clear, transparent pricing

Get a Demo View Pricing

Tunnl linear optimization tool worksheet report

Frequently Asked Questions

Can I use linear optimization in local markets?

How can my media buyers use this product?

What are the sources of this data?

Is this data available in media buying software?

Optimize Your Linear TV Advertising Today

No one wants to waste money targeting TV ads to people that are not meant to see them. Increase your efficiency and deliver more ads to your target audience by optimizing your linear TV buys today.

Get a Demo View Pricing