Increase the efficiency and effectiveness of your linear TV advertising spends with Tunnl's Linear Optimization solutions, part of Tunnl Premium.
Our linear optimization solution is powered by audiences - meaning people can place ads based on the exact audiences they are trying to reach, not broad demographics.
We utilize billions of rows of observed viewership data to understand what audiences are watching on TV. To create ratings for individual audiences so buyers can build targeted buys using the best data available.
Since the launch of our Linear Optimization product, more than $2 billion has been spent on linear TV advertising using our data. We were able to maximize our clients’ TV buys by 25% saving them more than $500 million in efficiencies.
Without having access to data-driven audience insights, you would think that buying an ad spot during the ABC World News program, compared to the NBC Nightly News, would be a smarter targeted advertising buy.
Actually, if you are targeting the Influentials audience, it is the opposite.
In 2013, Tunnl’s founders pioneered linear media optimization technology. Since then, more than $2 Billion has been spent on Linear TV advertising using our Media Optimization product. Our Media Optimization is all about making your linear TV ads more efficient. Using our Media Optimization product, we’ve helped clients gain $500 Million in additional ad value - a 25% lift.
Powering Brand, Purpose-Driven, and Issue Advocacy Efforts
Ready to get started with targeted audiences? Here's what happens when you fill out this form:
Not only can you use our linear optimization product in local markets, but this is also exactly what it was built for.
We can deliver you TV ratings for any of our 150+ Tunnl Audiences or any custom audiences we build you in all 210 local media markets, plus the national market.
Our Linear Optimization product empowers media buyers to place more efficient TV buys. We work with them in a three-step process:
Our clients have spent $2 billion using our linear optimization technology that garnered $2.5 billion worth of advertising - an increased efficiency of 25% worth over $500 million.
To learn more about how we work with media buyers, read this.
Our linear optimization product is built on data from:
For more information about our linear optimization product, keep reading here.
Yes. As part of our linear optimization tool, we ingest and append rate cards to include audience ratings for our clients can upload them directly into STRATA or Mediaocean.
No one wants to waste money targeting TV ads to people that are not meant to see them. Increase your efficiency and deliver more ads to your target audience by optimizing your linear TV buys today.