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TV Ratings

Audience-Based Linear TV Insights

Access local linear TV ratings, on-demand, for your target audiences in any market.

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On-Demand Linear Ratings for Your Target Audiences

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Precise Local TV Targeting in All Media Markets

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Ongoing Data Updates for Dynamic Linear Optimization

TV RATINGS

Reach Your Exact Audience in Any Market, Any Time

Linear TV advertising is rife with inefficiencies that stifle your campaign impact. You need to hone in on your exact audience and the networks, programs, and dayparts they’re watching, without missing a beat when their consumption habits or your campaigns change. 

Tunnl’s TV Ratings feature increases the precision and speed of your linear TV campaign optimization with on-demand, local TV ratings for every audience you want to reach.

Key Features

Targeted Local Linear TV Ratings at Your Fingertips

Discover how your audiences split their valuable time among digital, streaming, and social channels.

Identify Your Target Audience

Access hundreds of audiences built from our industry-leading microtargeting and modeling process. With Tunnl’s data, you can expect to drive greater efficiencies and limit your ad waste by ensuring you’re talking to real people, who really matter.

Discover how your audiences split their valuable time among digital, streaming, and social channels.

Discover how your audiences split their valuable time among digital, streaming, and social channels.
Analyze local TV ratings to see the best broadcast and cable networks, programs, and dayparts for your selected audiences.

Plan Local Linear TV Campaigns

Analyze local TV ratings to see the best broadcast and cable networks, programs, and dayparts for your selected audiences based on what they’re watching.

Analyze local TV ratings to see the best broadcast and cable networks, programs, and dayparts for your selected audiences.
Seamlessly leverage local audience ratings for programs and dayparts directly in your media buying software.

Integrate Your Audience-Based TV Data

With in-platform rate card matching, seamlessly leverage local audience ratings for programs and dayparts directly in your media buying software.

Seamlessly leverage local audience ratings for programs and dayparts directly in your media buying software.
With data updated regularly, target your audience where they’re most engaged.

Achieve Linear Optimization

With data updated regularly, target your audience where they’re most engaged.

With data updated regularly, target your audience where they’re most engaged.
Testimonial from Danny Jester
Testimonial from Heather Philpot
Testimonial from Angela Eddy, Policy Paid Media Manager, DoorDash
See TV Ratings in Action

Request a Demo

Find out how you can optimize your linear TV campaigns with audience-based ratings in the Tunnl platform.

A woman looks at TV Ratings in Tunnl's platform

 

Request a Demo

Find out how you can optimize your linear TV campaigns with audience-based ratings in the Tunnl platform.

A woman looks at TV Ratings in Tunnl's platform

 

FAQs

How do I start using TV Ratings?

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Related Features

Tunnl’s AI-powered platform is the only source for actionable audience intelligence.  Discover the other features empowering linear TV advertisers to make their smartest decisions yet.

Audience Builder

Build your target audience in minutes autonomously using hundreds of prebuilt audiences and thousands of attributes from Tunnl’s comprehensive data library.

Learn More

Prebuilt Audience Suite

Analyze demographic and media consumption insights for hundreds of ready-to-reach audiences curated around top issues, causes, interests, behaviors, and more.

Learn More

Premier Audience Suite

Deliver your message directly to top opinion makers in U.S. policy, finance, technology, and healthcare.

Learn More

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