Get to Know Erin
Erin Abell is the data acquisition and polling expert overseeing the data quality and operations behind Tunnl's audiences.
She brings hands-on experience in every aspect of polling to data-driven product deployment at Tunnl: She’s built online panels from scratch, informed presidential campaigns with data reporting, and advanced the microtargeting methodology of several leading research and data firms in the public affairs and issue advocacy verticals.
Erin’s holistic data acuity coalesces around work sustaining Tunnl’s data integrity for accurate microtargeting across sensitive subjects in public affairs, issue advocacy, and politics. She works with our product and engineering teams to develop and execute long-term data hygiene initiatives and plan surveys that ensure the sanctity of Tunnl’s extensive data library is maintained throughout the collection, modeling, maintenance, and transfer processes.