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Meet Erin Abell, Tunnl's VP of Product, Audiences

A photo of the Tunnl team wearing Tunnl caps volunteering at a local nonprofit that provides food to those in need in Arlington, VA, home of Tunnl HQ

Get to Know Erin

Erin Abell is the data acquisition and polling expert overseeing the data quality and operations behind Tunnl's audiences. 

She brings hands-on experience in every aspect of polling to data-driven product deployment at Tunnl: She’s built online panels from scratch, informed presidential campaigns with data reporting, and advanced the microtargeting methodology of several leading research and data firms in the public affairs and issue advocacy verticals. 

Erin’s holistic data acuity coalesces around work sustaining Tunnl’s data integrity for accurate microtargeting across sensitive subjects in public affairs, issue advocacy, and politics. She works with our product and engineering teams to develop and execute long-term data hygiene initiatives and plan surveys that ensure the sanctity of Tunnl’s extensive data library is maintained throughout the collection, modeling, maintenance, and transfer processes.

Learn More About Tunnl

A photo of the Tunnl team wearing Tunnl caps volunteering at a local nonprofit that provides food to those in need in Arlington, VA, home of Tunnl HQ
John McCain addresses a crowd in 2007 during his campaign for president. Photo by: David Kadlubowski/The Republic

A graduate of Towson University’s Political Science and Economics programs, Erin began enacting her passion for politics in earnest as a volunteer for John McCain’s presidential primary campaign while working in the financial sector. Her ownership mentality and her knack for data acquisition and presentation brought Erin opportunities as a member of the founding team of i360 as well as a leadership role at TargetPoint. 

Constantly driving a security-first data culture and promoting data literacy across all of Tunnl’s departments, Erin is a wellspring of knowledge influencing Tunnl’s advancement of polling and microtargeting practices in political and public affairs campaigns. If she’s away from her desk, you’ll likely find her vacationing somewhere warm with a good book in hand or a SaaS podcast playing in her headphones. 

Read Blog Articles by Erin

Image source: "John McCain battled through rough start to 2008 presidential campaign," AZ Central, 2018.

John McCain addresses a crowd in 2007 during his campaign for president. Photo by: David Kadlubowski/The Republic