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Tunnl Blog

The Tunnl Blog

Tunnl's blog is full of insights into how you can reach your ideal audience via your public affairs, issue advocacy, purpose-driven marketing, and cause marketing campaigns across any mix of media channels.

Kayla Berube

Tunnl | Audiences | Cost | Platform

By: Kayla Berube
May 5th, 2023

There are clear wants and needs in our lives. Luxury cruises and tickets to the playoffs vs. food and shelter. But then there are the things that could be argued either way. Things like a car or the latest iPhone. Do you need it? Maybe not, but if you’re a fast-moving professional juggling offsite meetings and on-the-go tasks at all hours, these nice-to-haves become must-haves that make or break your ability to do your job well. The tools in your audience intelligence tech stack probably get a similar treatment. Some are spartan and get the job done. Others get the job done at a premium level of accuracy, excellence, and autonomy. What once was a neat add-on is now a necessary piece to your media planning process. As they revolutionized the linear TV advertising industry through advanced audience intelligence and microtargeting, Tunnl's co-founders identified the critical insights issue-based advertisers and brands needed to target audiences to the highest degree of efficiency at scale. Those solutions are now delivered in the various tiers of the Tunnl platform. But one of our solutions is a must-have masquerading as a luxury: Tunnl Premium. It’s an elite tier with our most in-depth audience insights, media planning tools, and optimization opportunities for serious linear TV advertisers - but it isn’t for everyone. At $10,000 per month, a Tunnl Premium subscription is a big deal, and only you know if it will fall into the want or the need category for your campaigns. So, is Tunnl Premium worth every penny? We’ll lay out the facts and let you be the judge.