You need targeted audience insights to inform your outreach strategy. Without them, you risk wasting precious advertising dollars trying to reach people who may or may not be interested in your message. What if you had the fresh, hyper-relevant audience insights you needed to inform your advertising strategy – for free?
Building an effective advertising campaign takes more than just clever copy and eye-catching design. The most successful campaigns incorporate audience insights, or detailed information on the people most likely to engage with your messaging. Having data that helps you deeply understand your target market — including their values, demographics, and media consumption patterns — informs your outreach strategy with the information needed to create powerful messaging that drives consumers to action. Tunnl’s mission is to provide advertisers with the deep, human insights needed to better connect with their core markets. That’s why we offer over 300 prebuilt audiences for our clients to leverage against their campaign strategies. But what are Tunnl’s prebuilt audiences, exactly?
Do you know where your target market consumes their TV media? If not, how can you guarantee your TV advertising is effective — and not wasting your valuable resources?
We all know that feeling of checking on something in your fridge only to discover that it has expired. Well, like the food in your fridge, your data — the foundation of your targeted audiences — needs to be refreshed, too.
The most successful brands and campaigns know that before any marketing or outreach strategy can be executed, a set of crucial steps must be taken.
You need your advertising to reach the right people with the right message to make an impact and inspire action. That’s where audiences come in.