Tunnl Blog

Jargon slows everyone down. And when you want to find audience tools that work or get down to the nitty-gritty with a potential audience partner, nobody wants to stop the conversation and say, “what’s that mean?” But there are terms you may not know, and you’re right to want answers. Tunnl has spent years connecting advertisers to their target audiences. The best conversations we’ve had with clients and partners all have one thing in common: we’re all on the same page.  This glossary will give meaning to the terms you’ll hear from the Tunnl team and throughout your search for audience solutions. So, instead of spending calls feeling like you’re trapped in a vocabulary quiz, you can ask more meaningful questions and find the answers you need faster.

You’re up against the odds. The advertising space is crowded and fragmented. TV advertising is expensive, and viewers are distracted. Even the best message will get you nowhere if you put it in the wrong place, at the wrong time, or in front of the wrong people. But when you get it right, magic happens.

Pioneers from the data, public affairs, and political campaign spaces founded Tunnl in 2021 with the mission of helping advertisers and agencies achieve maximum impact with their issue, cause, public affairs, or purpose-driven campaigns amongst rising industry challenges.

Audience identification is the most important step in devising an effective ad campaign. Your budget, assets, platform choices, ad times, and messaging all take a backseat to audience identification because, without accurate audience insights, your campaigns could miss the people you want to reach entirely. But if you’re only answering who your target audience is, you’re missing a piece of the puzzle. 

Software solutions are notorious for confusing jargon, hidden pricing, and convoluted answers to simple questions like “what am I getting?” and “how much will it cost?” Audience intelligence platforms, though getting better, are guilty of the same thing. They make it hard to understand which tier includes which types of audiences and insights.

Your campaign is nearly planned: The budget is set. You know who you want to reach. Your message is clear, compelling, and critical. But something is stumping you, which could spell disaster for your ad spend. How are you going to reach your audience? Knowing the who is half the battle, or really only a third of it. Nailing the where and how of audience identification can make or break your ad campaign. We've seen it firsthand in the hundreds of brands and agencies who have turned to our custom and prebuilt audiences. To help get your message to the right people in the most efficient way possible, we built Tunnl Free, a Tunnl platform tier designed to help you identify your campaign’s audience and reach them where they’re most likely to engage with your message. And we made it free. But are the hundreds of prebuilt audiences in Tunnl Free the answer to your audience identification gaps? Candidly, it may not be exactly what you need if you’re advertising in certain areas. Let’s take a look at what Tunnl Free is, what it does, who it’s for, and how it can help you reach your audience more efficiently. From there, you’ll be equipped to decide if creating a free account is your best next move.