Arlington, VA.,  – 

Tunnl, an AI-enabled company redefining audience intelligence, today announced that it has launched its AI-powered Lookalike Modeling solution as a Snowflake Native App on Snowflake Marketplace. Joint customers can now leverage Tunnl's lookalike directly within their Snowflake environment, allowing them to enhance audience precision, reduce operational friction, and turn insights into action faster, without sacrificing data governance or security.

“With Tunnl's Lookalike Modeling Snowflake Native App, joint customers can more effectively put their audience data to use," said Sara Fagen, CEO of Tunnl. “Our targeting engine has. helped major consumer brands drop customer acquisition cost by as much as 75%, and we're excited to make this capability available natively on the Snowflake platform. With zero data egress, flexible pricing options, and real-time results, our new Snowflake Native App makes it easy and safe to add AI-powered targeting to their marketing stack."

Tunnl, and Snowflake, the AI Data Cloud company, are working together to. help joint customers inform business decisions and drive innovations by allowing organizations to target precise audiences who look like their customers to scale targeting efforts in a single seamless automated workflow. 

"As businesses seek new ways to innovate in audience targeting, building a Snowflake Native App can be a game changer for customers, enabling them to bring innovation directly to their data," said Julia Troy, Senior Manager, Data Cloud Product Partners, Media Entertainment & Advertising, Snowflake. "Together with partners like Tunnl, we're helping customers unlock more potential from their existing data sources, furthering Snowflake's goal of empowering every enterprise to achieve its full potential through data and AI." 

Joint customers can now leverage native lookalike modeling on Snowflake Marketplace, allowing them to enhance audience precision, reduce operational friction, and turn insights into action faster, without sacrificing data governance or security. Joint customers can purchase the Snowflake Native App on Snowflake Marketplace using the Marketplace Capacity Drawdown program. 

Snowflake Marketplace helps companies expand what's possible with data and AI through third-party data, apps and AI products. With on-platform purchasing and immediate access to data products, Snowflake Marketplace lowers integration costs and streamlines procurement processes. By delivering data, apps, and agentic products directly to the customers' data, providers deliver superior customer experience and see accelerated revenue growth and increased margins. To learn more about Snowflake Marketplace and how to find, try and buy third-party products to accelerate your analytics, app development and AI initiatives, click here.

The Snowflake Native App Framework enables developers to build applications using Snowflake's core functionalities, distribute them globally on Snowflake Marketplace, and deploy them within a customer's Snowflake account. To learn more about the Snowflake Native App Framework and how to become a Snowflake partner, click here.

Tunnl is redefining how organizations engage with their audiences, modernizing the legacy systems of research and marketing through AI-powered insights that unify targeting, measurement, and activation. Tunnl's Platform is built to break down silos and empower smarter, faster decision-making at every step of the engagement workflow. 

Central to that mission is meeting customers where they are. Through strategic partnerships and native integrations, Tunnl enables seamless activation of high-value audiences directly within the platforms clients already use. Whether activating through the Tunnl Platform or within Snowflake, customers can scale addressable audience strategies effortlessly, without moving data or compromising control.