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The Latest State of the U.S. Policy Opinion Makers Report is Here

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Tunnl Buyer's Guide

Design Your Tunnl Experience

The Tunnl Platform offers an end-to-end suite of AI-powered audience intelligence solutions for issue and cause-based advertisers. 

Use this buyer's guide to identify the right Tunnl solutions for your needs and get started reaching the right audience, right away.

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Reach the right audience, right away

Get to Know Your Tunnl Options

The Tunnl Platform empowers marketers to identify, understand, and reach the ideal audience for their campaigns, making their smartest decisions and enabling maximized ad spend with measurable impact. Inside are hundreds of issue and cause-based audiences with insights into demographics and media consumption behaviors and custom audience options alongside an end-to-end suite of planning, measurement, and optimization tools for digital and linear campaigns.

In this buyer's guide, we'll help you understand the Tunnl solutions available to you so you can begin to envision your own Tunnl Platform.

Or, "Talk to Sales," for expert guidance and your quickest route to your most targeted and impactful reach yet.

Platform Tiers

  • Tunnl Plus
  • Tunnl Premium

For advanced digital campaigns and light linear TV campaigns

Includes the following features for 15 prebuilt audiences and any custom or U.S. Policy Opinion Makers audience you may have:

Audience builder

Build hyper-targeted audiences based on your own selection of issues, demographics, geographies, and interests in minutes. Save them to use them across all of Tunnl tools for analysis, planning, optimization, and measurement.

Local media mix insights

Find out how your audiences consume media across channels broken down by local geographies including Congressional district, media market, and state. 

Linear vs. streaming TV breakdown

Understand how your audience consumes video content across streaming and linear TV.

Cable ranker

Get a high-level overview of cable TV rankings by quarter for each of your audiences.

Audience intelligence for U.S. Hispanics

Access VAMOS, a suite of issue-based audiences and insights for US Hispanics along with linear broadcast and cable TV ratings built in partnership with TelevisaUnivision.

Includes 3 users

Three users are included for you to add your colleagues and collaborators to your Tunnl platform. Need more than three? No problem. Additional users can be added on an a la carte basis.

The Tunnl platform with insights into anti-big tech regulation

For advanced digital campaigns and extensive linear TV campaigns

Includes all Tunnl Plus features in addition to the following for 5 prebuilt audiences and any custom or U.S. Policy Opinion Makers audience you may have:

Linear TV ratings

Find out precisely how your audience consumes linear TV at the local, program level across all 210 DMAs.

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Paid media measurement

Measure the impact of your paid advertising against your target audience(s) and get a look into your competitors' paid media efforts.

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Earned media measurement

Measure the impact of non-paid media efforts such as media hits or interviews and monitor specific topics to see how they're being talked about overall.

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[Coming Soon] Reach and frequency

Achieve the perfect balance between reaching your audience and controlling the frequency of your messages with this analysis tool. 

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Includes 3 users

Three users are included for you to add your colleagues and collaborators to your Tunnl platform. Need more than three? No problem. Additional users can be added on an a la carte basis.

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Audience Styles

  • Prebuilt Audiences
  • Premier Audience Suite
  • Custom Audiences

Reach issue-based audiences, fast

Prebuilt audiences based on top-of-mind issues in America are ready to use instantly for targeted campaigns, fast.

 

Ready to use instantly

Prebuilt audiences are ready to use instantly with any Tunnl Platform subscription, making them perfect for last-minute campaigns and optimization plays.

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Hundreds of different issues covered

Based on America's top-of-mind issues like corporate responsibility, big tech regulation, and healthcare, prebuilt audiences enable you to reach the people who care about your mission, right away. 

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Detailed demographic and media mix insights

Dive into demographic and media consumption insights for each prebuilt audience. Delivered via interactive dashboards, insights are maximally actionable making it easy to achieve your best results yet in minimum time.

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Get your issue in front of top decision-makers

Reach the right influentials for your campaign issues in U.S. finance, healthcare, policy, and technology with our Premier Audience Suite available as an add-on to your Tunnl Platform subscription.

Meet the Audiences

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Finance Opinion Makers

Top financial industry influentials including leaders in financial institutions and finance-focused journalists, regulators, and investors.

Healthcare Opinion Makers

Top healthcare industry influentials including executives across the payer, provider and life sciences sectors, health policy leaders, and venture investors focused on healthcare innovation.

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Technology Opinion Makers

Top technology industry influentials including tech company executives and thought leaders, and tech-focused journalists, investors, and legislators.

U.S. Policy Opinion Makers

Top U.S. policy influencers including political, business, and media leaders, plus the nation's most politically active voters.

The Premier Audience Suite dashboard for the U.S. Policy Opinion Makers audience with descriptions of each audience intelligence feature.

Commission a custom audience by Tunnl for your most precise targeting yet

When you use a custom audience built for you by Tunnl, you can be confident that you're using the most precise and comprehensive data available, and it's only available to you. Add it on to your Tunnl Platform subscription. 

Audience exclusivity for a competitive advantage

Custom audiences are exclusive to you. That means no one else can benefit from your data, locking in your competitive advantage. 

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Custom question on each quarterly survey

We survey your custom audience every quarter to keep your audience data up to date and your results maximized. Add your own, custom question to the survey each quarter to further customize your audience data set. 

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Detailed demographic and media mix insights

In-depth insights into custom audience demographics and media consumption behaviors are delivered via interactive dashboards, making it easy to plan maximally efficient and effective campaigns.

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Factors that Influence the Cost of Tunnl

The total cost of your Tunnl experience is determined by these three factors: the audience styles and platform tier you choose as well as standard activation fees that accompany buying against third-party data in ad platforms.

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Audiences

Begin building your Tunnl experience by choosing the right audience styles for your campaigns based on the issues you're addressing. Choose between three audience styles: prebuilt, custom, and Opinion Makers.

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Platform

Access all of your audiences and insights inside the Tunnl platform. Choose your tier based on the type of media consumption insights you need into your audiences: just digital and streaming, or digital, streaming, and linear.

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Standard Activation Fees

After you've identified your ideal audiences in the Tunnl platform, you can activate your Tunnl data in ad platforms to buy against directly. When you activate your Tunnl data in ad platforms, you'll be charged standard data usage fees dependent upon the ad platform:

  • 10% of media in major social channels (Facebook, Twitter, Snapchat, Linkedin, Pinterest)
  • $1.50 CPM on programmatic display and in most DSPs
  • $2.50 CPM in OTT/CTV-specific platforms
  • $1.00 CPM increase for premium audiences that leverage additional data
  • When applicable, custom pricing accounts for third-party platform requirements like The Trade Desk’s hybrid pricing

Data usage fees allow us to maintain the quality of our data while it lives inside of another party's platform and helps to ensure that we always provide you with data that you can trust, no matter where you accessed it.

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FAQs

How does Tunnl handle data compliance?

Can I load my own first-party data into my Tunnl platform?

I work with an agency. Can I still work with Tunnl?

Talk to Sales

Ready to talk to sales about Tunnl solutions for your organization? Or perhaps you have a question for us like whether we can build a particular custom audience, or which platform tier is best for you based on your campaign reach goals and budget. We're happy to helpsubmit the form and we'll respond promptly.

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Talk to Sales

Ready to talk to sales about Tunnl solutions for your organization? Or perhaps you have a question for us like whether we can build a particular custom audience, or which platform tier is best for you based on your campaign reach goals and budget. We're happy to helpsubmit the form and we'll respond promptly.

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