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Prebuilt Audiences Hundreds of issue-based, AI-powered audiences with demographic and media insights, ready for you to use instantly.
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Prebuilt Audience Library Browse through all of your hundreds of prebuilt audience options filtering by issue and sentiment.
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Custom Audiences Campaigning on an extra-niche issue? You could be a good fit for a custom audience only for you, built by Tunnl and backed by AI.
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Opinion Makers Reach the most influential people in the nation with the exclusive Opinion Makers audiences, prebuilt but premium.
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Tunnl Buyer's Guide

Design Your Tunnl Experience

Tunnl offers an end-to-end suite of audience intelligence solutions. AI-powered, issue-based audiences come alive inside the Tunnl platform with in-depth demographic and media consumption insights and tools for planning, optimization, and measurement.

Use this buyer's guide to identify the right combination of audiences and platform for your needs and start reaching the right audiences with your campaigns, right away. 

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Audiences + Platform

How to Design Your Tunnl Experience

Two components make up your Tunnl experience: audiences and platform. Audiences fill your Tunnl platform with accurate demographic, geographic, and media consumption data grouped by sentiment toward top-of-mind issues. The platform brings audience data to life, delivering insights in interactive dashboards and tools for audience building and analysis, media planning, media optimization, media measurement, and digital activation. 

To design your Tunnl experience,

  1. Pick your audience styles based on the issues your campaigns address.
  2. Choose your Tunnl platform tier based on the level of complexity of audience insights that your campaigns demand.

In this buyer's guide, we'll help you understand your options so you have a good idea of which are best for your needs. When you're ready, click that "Talk to Sales" button to turn your Tunnl vision into a reality and start reaching the right audience, right away.

Step One: Select Your Audience Styles

  • Prebuilt Audiences
  • Premier Audience Suite
  • Custom Audiences
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Reach issue-based audiences, fast

Prebuilt audiences based on top-of-mind issues in America are ready to use instantly for targeted campaigns, fast.

 

Ready to use instantly

Prebuilt audiences are ready to use instantly, making them perfect for last-minute campaigns and optimization plays.

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Hundreds of different issues covered

Based on America's top-of-mind issues like corporate responsibility, big tech regulation, and healthcare, prebuilt audiences enable you to reach the people who care about your mission, right away. 

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Detailed demographic and media mix insights

Dive into demographic and media consumption insights for each prebuilt audience. Delivered via interactive dashboards, insights are maximally actionable making it easy to achieve your best results yet in minimum time.

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Amplify your message with the right influencers

Reach the right influencer for your campaign message across the sectors of U.S. policy, healthcare, finance, and technology using the most efficient route possible with our Premier Audience Suite.

Meet the Audiences

U.S. Policy Opinion Makers

Top U.S. policy influencers including political, business, and media leaders, plus the nation's most politically active voters.

Healthcare Opinion Makers

Top healthcare industry influentials including executives across the payer, provider and life sciences sectors, health policy leaders, and venture investors focused on healthcare innovation.

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Finance Opinion Makers

Top financial industry influentials including leaders in financial institutions and finance-focused journalists, regulators, and investors.

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Technology Opinion Makers

Top technology industry influentials including tech company executives and thought leaders, and tech-focused journalists, investors, and legislators.

The Premier Audience Suite dashboard for the U.S. Policy Opinion Makers audience with descriptions of each audience intelligence feature.
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Commission a custom audience by Tunnl for your most precise targeting yet

When you use a custom audience built for you by Tunnl, you can be confident that you're using the most precise and comprehensive data available, and it's only available to you.

Audience exclusivity for a competitive advantage

Custom audiences are exclusive to you. That means no one else can benefit from your data, locking in your competitive advantage. 

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Custom question on each quarterly survey

We survey your custom audience every quarter to keep your audience data up to date and your results maximized. Add your own, custom question to the survey each quarter to further customize your audience data set. 

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Detailed demographic and media mix insights

In-depth insights into custom audience demographics and media consumption behaviors are delivered via interactive dashboards, making it easy to plan maximally efficient and effective campaigns.

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Step Two: Pick Your Platform Tier

  • Tunnl Plus
  • Tunnl Premium
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For advanced digital campaigns and light linear TV campaigns

Includes the following features for 15 prebuilt audiences and any custom or U.S. Policy Opinion Makers audience you may have:

Audience builder

Build hyper-targeted audiences based on your own selection of issues, demographics, geographies, and interests in minutes. Save them to use them across all of Tunnl tools for analysis, planning, optimization, and measurement.

Local media mix insights

Find out how your audiences consume media across channels broken down by local geographies including Congressional district, media market, and state. 

Linear vs. streaming TV breakdown

Understand how your audience consumes video content across streaming and linear TV.

Cable ranker

Get a high-level overview of cable TV rankings by quarter for each of your audiences.

Audience intelligence for U.S. Hispanics

Access VAMOS, a suite of issue-based audiences and insights for US Hispanics along with linear broadcast and cable TV ratings built in partnership with TelevisaUnivision.

Includes 3 users

Three users are included for you to add your colleagues and collaborators to your Tunnl platform. Need more than three? No problem. Additional users can be added on an a la carte basis.

The Tunnl platform with insights into anti-big tech regulation
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For advanced digital campaigns and extensive linear TV campaigns

Includes all Tunnl Plus features in addition to the following for 5 prebuilt audiences and any custom or U.S. Policy Opinion Makers audience you may have:

Linear TV ratings

Find out precisely how your audience consumes linear TV at the local, program level across all 210 DMAs.

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Paid media measurement

Measure the impact of your paid advertising against your target audience(s) and get a look into your competitors' paid media efforts.

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Earned media measurement

Measure the impact of non-paid media efforts such as media hits or interviews and monitor specific topics to see how they're being talked about overall.

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[Coming Soon] Reach and frequency

Achieve the perfect balance between reaching your audience and controlling the frequency of your messages with this analysis tool. 

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Includes 3 users

Three users are included for you to add your colleagues and collaborators to your Tunnl platform. Need more than three? No problem. Additional users can be added on an a la carte basis.

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Factors that Influence the Cost of Tunnl

The total cost of your Tunnl experience is determined by these three factors: the audience styles and platform tier you choose as well as standard activation fees that accompany buying against third-party data in ad platforms.

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Audiences

Begin building your Tunnl experience by choosing the right audience styles for your campaigns based on the issues you're addressing. Choose between three audience styles: prebuilt, custom, and Opinion Makers.

Learn More

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Platform

Access all of your audiences and insights inside the Tunnl platform. Choose your tier based on the type of media consumption insights you need into your audiences: just digital and streaming, or digital, streaming, and linear.

Learn More

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Standard Activation Fees

After you've identified your ideal audiences in the Tunnl platform, you can activate your Tunnl data in ad platforms to buy against directly. When you activate your Tunnl data in ad platforms, you'll be charged standard data usage fees dependent upon the ad platform:

  • 10% of media in major social channels (Facebook, Twitter, Snapchat, Linkedin, Pinterest)
  • $1.50 CPM on programmatic display and in most DSPs
  • $2.50 CPM in OTT/CTV-specific platforms
  • $1.00 CPM increase for premium audiences that leverage additional data
  • When applicable, custom pricing accounts for third-party platform requirements like The Trade Desk’s hybrid pricing

Data usage fees allow us to maintain the quality of our data while it lives inside of another party's platform and helps to ensure that we always provide you with data that you can trust, no matter where you accessed it.

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FAQs

How does Tunnl handle data compliance?

Can I load my own first-party data into my Tunnl platform?

I work with an agency. Can I still work with Tunnl?

Talk to Sales

Ready to talk to sales about Tunnl solutions for your organization? Or perhaps you have a question for us like whether we can build a particular custom audience, or which platform tier is best for you based on your campaign reach goals and budget. We're happy to help—submit the form and we'll respond promptly.

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Talk to Sales

Ready to talk to sales about Tunnl solutions for your organization? Or perhaps you have a question for us like whether we can build a particular custom audience, or which platform tier is best for you based on your campaign reach goals and budget. We're happy to help—submit the form and we'll respond promptly.

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