Conversations about men in America have become oriented around how men are increasingly radicalized.

Headlines warn of a “masculinity crisis,” a rising manosphere, and a generation of young men drifting toward harder ideological content online. But these narratives tend to flatten men into a single story—one that rarely reflects the nuanced, layered identities of men across race, age, class, and culture. They also rarely acknowledge how external forces—economic instability, digital platforms, and faith—interact to shape how men see themselves and the world around them.

To bring clarity to this landscape, Precision Strategies and Tunnl partnered to field one of the most comprehensive studies to date on men’s identity, masculinity, media habits, and cultural pressures. The research offers a deeper picture of men not just as voters or “demographic segments,” but as people navigating overlapping pressures in an increasingly chaotic information environment. What emerges is a portrait of men who feel economically strained, algorithmically shaped, spiritually anchored, and culturally unseen—and who are looking for meaning in places that traditional institutions no longer provide.