Paid and Earned Media Measurement

Utilize real-time data to ensure your organization is putting a spokesperson or principal on programs where your audience spends their time. This tool also provides post-hit feedback on how much of your audience was likely watching when the media hit took place

Develop a comprehensive understanding of where your issues and industry are being discussed on television and bracket those mentions or ads with your own messaging where necessary

Understand the extent to which competitor advertising is reaching your audience compared to your own to ensure. Make quick adjustments so your spending has the greatest impact possible

For now, our paid and earned media products are specific to TV content, although we are exploring ways to integrate digital data in the near future.

Tunnl utilizes billions of rows of observed media consumption data to power our Paid and Earned Media Measurement Tools. This data comes from things like:

• Set-top boxes
• TV Guides
• Connected devices
• More

For paid media, we utilize ad occurrence data.

For earned media, we use closed captioning data to match these into our observed media consumption and audience database.

From there, we’re able to determine the likelihood and to what extent your audience was exposed to a certain piece of content on TV. This allows us to provide end-to-end insights into everything impacting your audience.

Keep reading about Paid and Earned Media here.

Absolutely. Our ad occurrence data sourcing includes all advertisers up on national network, national cable, and local broadcast TV, with a growing number of markets including local cable as well.

With this data, we see where our clients’ ads are airing as well as all other advertisers in their vertical, including competitors, and the audience value of all of these ads is quantified in our paid media product.

Several different types of people use Media Measurement data for things such as:

• Principal management
• Ad bracketing
• Head-to-head analysis

The people often managing these endeavors include:

• Media buyers
• Digital/Advertising teams
• Executives