Arlington, VA., May 8, 2025 / PrNewswire/ – 

Tunnl, a leader in audience intelligence technology, announced the launch of Tunnl Platform 4.0—a comprehensive upgrade delivering advanced capabilities to identify, reach, and measure impact among key audiences.

Built in response to customer feedback from Tunnl’s customer base, the Tunnl Platform 4.0 redefines audience intelligence for smarter, faster, and more data-driven decisions across the organization. 

“We have been incredibly focused on providing the best audience data to drive the best possible outcomes for our clients,” said Sara Fagen, CEO and Founder at Tunnl. “The new updates are the result of listening to our clients’ greatest challenges which led to increased focus on connecting their foundational research to addressable audience intelligence and then measuring the movement of those audiences to prove impact.”

Key Features of Tunnl Platform 4.0

• Audience Explorer: Now delivering a 360-degree view of target audiences, Audience Explorer integrates 15,000+ attributes across psychographics, consumer behavior, media habits, policy insights, and more— and connects unparalleled insights to addressable audiences and measurement in one unified experience.
  
  
• Campaign Effectiveness: This first-in-class measurement tool enables precise evaluation of campaign impact on targeted audiences. Real-time, survey-based tracking allows for mid-flight optimization and post-campaign ROI reporting, aligning strategy with performance.
  
  
• New Tunnl Audiences: The updated platform introduces new audience segments to Tunnl’s extensive library, including Health, Energy and Financial audiences, making it easier than ever to find and engage the right people with just a few clicks.
  
  
• Expanded Influence Suite: Influence Suite offers actionable insights to help users reach key decision-makers and drive measurable outcomes in complex policy environments.
  
  

“Our latest platform updates are all about empowering users to move faster and smarter. We’ve reimagined the experience to give our partners seamless access to richer, more comprehensive insights—at their fingertips. Whether you’re identifying the right audience, optimizing a campaign mid-flight, or measuring impact with precision, Tunnl’s enhanced tools are designed to deliver clarity and confidence at every step,” said Elise Lewis, Tunnl’s Chief Product Officer.

About Tunnl

Tunnl is reimagining the way organizations engage with their audiences to drive smarter decision-making. We leverage AI to deliver data-driven insights that seamlessly connects research to addressable audiences and measurement — all in one unified experience. 

For more information, visit https://www.tunnldata.com.

View the press release here.