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Tunnl Learning Center

The most comprehensive, educational hub for all things Tunnl, data, and product solutions.

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Article

Data Usage 101: Why & How You're Charged for Audience Data

How does Tunnl charge for audience data? Keep reading as we delve into data usage, including why we charge and how we determine ...

6 min. read

Article

Hybrid Pricing with The Trade Desk: How Does It Work?

Recently, The Trade Desk changed their pricing structure to a hybrid model. But what does this mean exactly, and should ...

6 min. read

Article

How Are Tunnl Audiences Built?

How does Tunnl build audiences? The Tunnl audience-building process usually takes one of two paths: survey-based and ...

6 min. read

Article

What Are DC Policy Opinion Makers’ Media Consumption Patterns?

Improve your outreach strategy to target the movers and shakers in DC with the key media consumption patterns of the DC Policy ...

6 min. read

Article

What Are Tunnl Audiences? How to Target Specific People for Maximum Impact

Advertising is evolving. No longer can a brand or campaign find success through generalized, one-size-fits-all marketing tactics. Instead, ...

6 min. read

Article

Actionable Ways to Increase Ad Reach Using Tunnl's TV Viewership Audiences

As the media landscape becomes more and more fragmented, it’s critical that TV advertisers inform their outreach strategies with where their ...

5 min. read