Tunnl is excited to announce a new partnership with TiVo Ads, adding another layer of TV viewership data behind the audience intelligence and media planning tools in the platform.
TiVo Ads' large-scale, privacy-compliant viewership signals are now integrated directly into Tunnl. This gives brands, agencies, advocacy groups, and media companies a fuller picture of how audiences engage with programming across markets, networks, and formats. For teams planning across linear and streaming, that means richer audience composition data, more precise reach and frequency analysis, and deeper exploration of real viewing behavior.
Adding TiVo Ads' data is especially meaningful for teams focused on local and regional strategy, as it gives us access to more local programming than ever before. TiVo Ads' coverage will help teams whose buying strategy goes beyond national programming. Planners can see where audiences are actually spending time, calibrate investment between linear and streaming with more confidence, and build campaigns that reflect how television is watched in the markets most relevant to their brief.
This partnership is part of Tunnl's broader effort to build a single, connected data stack. One that brings together historical depth, real-time signals, and scalable identity resolution in one place. The Tunnl Platform continues to be powered by a data moat no one else has: including consumer and voter data, TV viewership, and AI-driven predictions to power research, planning, measurement, and optimization. Adding TiVo Ads' local TV coverage strengthens that foundation and reinforces Tunnl's Platform as a system of record for how audiences really move across media.