Tunnl Pricing

What does it cost to reach the right audience, right away?

Tunnl offers a full range of AI-powered audiences, insights, and tools for audience building, media planning, and media measurement, all inside our audience intelligence platform. Select the right combination for your needs to reach the right audience for your campaigns. Best part? You can get started right now, for free.

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Pricing Overview

Data businesses aren't known for transparent pricing models. That's why we made sure to build ours with a commitment to these three principles:

Simplicity
Customizability
Scalability

Tunnl builds audience solutions for advertisers and agencies, all accessible within our audience intelligence platform. Here's how to design the right Tunnl experience for you:

Pick your audience styles based on the issues that your campaigns address.
Choose your Tunnl platform tier based on the level of complexity of audience insights that your campaigns demand.
Decide how many users you'll need in your Tunnl platform.
Plan for data usage fees when you activate your audience data from Tunnl in ad platforms to buy against directly.

Factors that Influence Pricing

With solutions for advertisers and agencies of all sizes and types, as your campaigns' media strategies grow in complexity, your Tunnl solutions are able to scale in seamless alignment.

Audiences

Begin building your Tunnl experience by choosing the right audience styles for your campaigns based on the issues you're addressing. Choose between three audience styles: prebuilt, custom, and Opinion Makers.

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Platform

Access all of your audiences and insights inside the Tunnl platform. Choose between three different tiers—Free, Plus, and Premium—based on the level of complexity of audience insights that your campaigns demand.

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Users

How many people will use your Tunnl platform? Bring your team together inside the Tunnl platform to enable optimized decision-making across the entire campaign cycle based on data you can trust.

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Activation

After you've identified your ideal audiences in the Tunnl platform, you can activate your Tunnl data in ad platforms to buy against directly. When you activate your Tunnl data in ad platforms, you'll be charged a data usage fee that's dependent upon the ad platform:

10% of media in major social channels (Facebook, Twitter, Snapchat, Linkedin, Pinterest)
$1.50 CPM on programmatic display and in most DSPs
$2.50 CPM in OTT/CTV-specific platforms
$1.00 CPM increase for premium audiences that leverage additional data
When applicable, custom pricing accounts for third-party platform requirements like The Trade Desk’s hybrid pricing

Data usage fees allow us to maintain the quality of our data while it lives inside of another party's platform and helps to ensure that we always provide you with data that you can trust, no matter where you accessed it.

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Step One: Select Your Audience Styles

Audience-based media strategy is the key to staying competitive in today's hyper-fragmented market. That's why AI-powered audiences are at the core of the entire Tunnl experience. Consider the types of issues you're addressing with your campaigns to choose the audience style that will be most effective.

Prebuilt Audiences

For advertisers and agencies who need to reach issue-based audiences, fast

Starts at $0

Only incur cost when you activate your Tunnl data in ad platforms

Ready to use right now, for free

Hundreds of different issues covered including Corporate Social Responsibility Activists, Pharma Persuadables, and Pro Big Tech Regulation

Detailed demographic and media mix insights into prebuilt audiences based on your Tunnl platform tier detailed below

Audience activation in ad platforms for direct buying in exchange for a data usage fee dependent upon the ad platform

Start Free Now

Custom Audiences

For advertisers and agencies who need to reach audiences based on extra-niche issues that prebuilt audiences can't cover

Starts at $2,500/month

Only incur additional cost when you activate your Tunnl data in ad platforms

Audience exclusivity for a confident competitive advantage

[$2,500/month] Own one question about one issue on our quarterly survey. Results in 3 new audiences

[$7,500/month +/-] Own multiple survey questions about multiple issues. Results in more than three audiences

[Custom pricing only] Create your own custom, dedicated, recurring survey

Detailed demographic and media mix insights into your custom audiences based on your Tunnl platform tier detailed below

Audience activation in ad platforms for direct buying in exchange for a data usage fee dependent upon the ad platform

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Opinion Makers Audiences

For advertisers and agencies who need to reach the most elite influencers in America

Starts at $5,000/month

Only incur additional cost when you activate your Tunnl data in ad platforms

[U.S. Policy Opinion Makers] Reach the 1.3 million political and business leaders who work in places such as Congress, the Executive Branch, the news media, and lobbying and law firms, combined with the most politically active individuals in America

Detailed demographic and media mix insights into your Opinion Makers audiences based on your Tunnl platform tier detailed below

Audience activation in ad platforms for direct buying in exchange for a data usage fee dependent upon the ad platform

More Opinion Makers audiences to come

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Step Two: Pick Your Platform Tier

Access all of your AI-powered audiences, insights, and planning and measurement tools inside the Tunnl platform. Choose between three different tiers—Free, Plus, and Premium—based on the level of complexity of audience insights that your campaigns demand.

Tunnl Free

For advertisers and agencies planning or placing digital campaigns

$0/month

Unlimited users

Use with all prebuilt audiences and any custom or Opinion Makers audiences you may have:

Demographic and national media mix insights into prebuilt audiences and any custom or Opinion Makers audiences you may have

Audience builder for custom audience combinations based on issues and geographies

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Tunnl Plus

For advertisers and agencies planning or placing advanced digital campaigns and some TV campaigns

Starts at $5,000/month

3 users included ($500/month/additional user)

Includes all Tunnl Free features in addition to the following for 15 prebuilt audiences and any custom or Opinion Makers audience you may have:

Local media mix insights

Linear vs. streaming TV breakdown to compare your audiences' linear and streaming TV viewership

Cable ranker to determine the best cable channels for your audiences across all 210 media markets

Audience builder to create custom audiences based on TV viewership

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Tunnl Premium

For advertisers and agencies planning or placing extensive linear TV campaigns

Starts at $10,000/month

3 users included ($500/month/additional user)

Includes all Tunnl Free and Tunnl Plus features in addition to the following for 5 prebuilt audiences and any custom or Opinion Makers audience you may have:

Local, program-level, linear TV ratings

Paid media measurement including competitive analysis

Earned media measurement to track when, where, and how often a topic is mentioned on TV

Reach and frequency analysis for linear TV [Coming Soon]

Get a Demo

Talk to Sales

Ready to talk to sales about Tunnl solutions for your organization? Or perhaps you have a question for us like whether we can build a particular custom audience, or which platform tier is best for you based on your campaign reach goals and budget. We're happy to help—submit the form and we'll respond promptly.

Tunnl Pricing

What does it cost to reach the right audience, right away?

Pricing Overview

Factors that Influence Pricing

Audiences

Platform

Users

Activation

Step One: Select Your Audience Styles

Prebuilt Audiences

Custom Audiences

Opinion Makers Audiences

Step Two: Pick Your Platform Tier

Tunnl Free

Tunnl Plus

Tunnl Premium

Talk to Sales

Talk to Sales

FAQs

How does Tunnl handle data compliance?

Can I load my own first-party data into my Tunnl platform?

I work with an agency. Can I still work with Tunnl?