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Tunnl Pricing

What does it cost to reach the right audience, right away?

Tunnl offers a full range of AI-powered audiences, insights, and tools for audience building, media planning, and media measurement, all inside our audience intelligence platform. Select the right combination for your needs to reach the right audience for your campaigns. Best part? You can get started right now, for free.

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Pricing Overview

Data businesses aren't known for transparent pricing models. That's why we made sure to build ours with a commitment to these three principles:

  1. Simplicity 
  2. Customizability 
  3. Scalability

Tunnl builds audience solutions for advertisers and agencies, all accessible within our audience intelligence platform. Here's how to design the right Tunnl experience for you:

  1. Pick your audience styles based on the issues that your campaigns address.
  2. Choose your Tunnl platform tier based on the level of complexity of audience insights that your campaigns demand.
  3. Decide how many users you'll need in your Tunnl platform.
  4. Plan for data usage fees when you activate your audience data from Tunnl in ad platforms to buy against directly.

Factors that Influence Pricing

With solutions for advertisers and agencies of all sizes and types, as your campaigns' media strategies grow in complexity, your Tunnl solutions are able to scale in seamless alignment. 

Activation

After you've identified your ideal audiences in the Tunnl platform, you can activate your Tunnl data in ad platforms to buy against directly. When you activate your Tunnl data in ad platforms, you'll be charged a data usage fee that's dependent upon the ad platform:

  • 10% of media in major social channels (Facebook, Twitter, Snapchat, Linkedin, Pinterest)
  • $1.50 CPM on programmatic display and in most DSPs
  • $2.50 CPM in OTT/CTV-specific platforms
  • $1.00 CPM increase for premium audiences that leverage additional data
  • When applicable, custom pricing accounts for third-party platform requirements like The Trade Desk’s hybrid pricing

Data usage fees allow us to maintain the quality of our data while it lives inside of another party's platform and helps to ensure that we always provide you with data that you can trust, no matter where you accessed it.

Learn More

Step One: Select Your Audience Styles

Audience-based media strategy is the key to staying competitive in today's hyper-fragmented market. That's why AI-powered audiences are at the core of the entire Tunnl experience. Consider the types of issues you're addressing with your campaigns to choose the audience style that will be most effective.

Step Two: Pick Your Platform Tier

Access all of your AI-powered audiences, insights, and planning and measurement tools inside the Tunnl platform. Choose between three different tiers—Free, Plus, and Premium—based on the level of complexity of audience insights that your campaigns demand.

Talk to Sales

Ready to talk to sales about Tunnl solutions for your organization? Or perhaps you have a question for us like whether we can build a particular custom audience, or which platform tier is best for you based on your campaign reach goals and budget. We're happy to helpsubmit the form and we'll respond promptly.

tunnl-free-min

 

Talk to Sales

Ready to talk to sales about Tunnl solutions for your organization? Or perhaps you have a question for us like whether we can build a particular custom audience, or which platform tier is best for you based on your campaign reach goals and budget. We're happy to helpsubmit the form and we'll respond promptly.

tunnl-free-min

 

FAQs

How does Tunnl handle data compliance?

Can I load my own first-party data into my Tunnl platform?

I work with an agency. Can I still work with Tunnl?