Leading the New Era of Audience Intelligence

Sara Fagen

CEO, Co-Founder

Sara Fagen serves as the CEO of Tunnl, a leading analytics and technology company that partners with advertising and communications professionals to more effectively reach and measure target audiences across paid and earned media platforms. Fagen co-founded Deep Root Analytics in 2013.

Prior to taking the helm at Tunnl and Deep Root, Fagen served as a partner at DDC Public Affairs in Washington D.C., where she helped clients solve some of their toughest public affairs and political challenges. Sara became a Partner at DDC in 2011 after the company acquired BlueFront Strategies, an issue advocacy firm she founded. In 2014, Fagen helped lead the sale of DDC to Omnicom Group Inc. (OMC).

Sara is also a founder of Resonate Insights, a disruptive real-time consumer intelligence platform that brings together real-time survey data and insights on over 230 million consumers and online behavioral data all in one platform.

Before branching out as an entrepreneur, Sara had a successful career in government and campaign politics. Sara served as White House Political Director for President George W. Bush. During her years in the White House, Fagen was involved in helping enact some of President Bush’s most significant legislative accomplishments. Fagen also played a key role in the President’s 2004 re-election campaign, in which she served as a senior strategist directing opinion research and paid media. After the campaign, the Wall Street Journal called her a “data whiz,” saying, “As a top strategist for the 2004 Bush-Cheney re-election efforts, Fagen helped perfect political micro-targeting.” 

Sara’s commentary can be seen on NBC News and CNBC, where she is a contributor.

Brent Seaborn

Chief Data Science Officer, Co-Founder

At Tunnl, I lead modeling, targeting, and new product development.

Prior to Tunnl, I gained experience in survey research as the Project Manager for Market Strategies.

I am a graduate of University of Wisconsin Oshkosh, where I earned a Bachelor's degree in Political Science and George Washington University where I earned a Master's degree in Political Management. I currently live in Appleton, WI with my family. When I’m not keeping busy with stuff around the house, you can find me at one of my children's games.

Alex Lundry

Co-Founder

Sara Fagen serves as the CEO of Tunnl, a leading analytics and technology company that partners with advertising and communications professionals to more effectively reach and measure target audiences across paid and earned media platforms. Fagen co-founded Deep Root Analytics in 2013.

Prior to taking the helm at Tunnl and Deep Root, Fagen served as a partner at DDC Public Affairs in Washington D.C., where she helped clients solve some of their toughest public affairs and political challenges. Sara became a Partner at DDC in 2011 after the company acquired BlueFront Strategies, an issue advocacy firm she founded. In 2014, Fagen helped lead the sale of DDC to Omnicom Group Inc. (OMC).

Sara is also a founder of Resonate Insights, a disruptive real-time consumer intelligence platform that brings together real-time survey data and insights on over 230 million consumers and online behavioral data all in one platform.

Before branching out as an entrepreneur, Sara had a successful career in government and campaign politics. Sara served as White House Political Director for President George W. Bush. During her years in the White House, Fagen was involved in helping enact some of President Bush’s most significant legislative accomplishments. Fagen also played a key role in the President’s 2004 re-election campaign, in which she served as a senior strategist directing opinion research and paid media. After the campaign, the Wall Street Journal called her a “data whiz,” saying, “As a top strategist for the 2004 Bush-Cheney re-election efforts, Fagen helped perfect political micro-targeting.” 

Sara’s commentary can be seen on NBC News and CNBC, where she is a contributor.

Marc Bandini

Chief Operating Officer

Sara Fagen serves as the CEO of Tunnl, a leading analytics and technology company that partners with advertising and communications professionals to more effectively reach and measure target audiences across paid and earned media platforms. Fagen co-founded Deep Root Analytics in 2013.

Prior to taking the helm at Tunnl and Deep Root, Fagen served as a partner at DDC Public Affairs in Washington D.C., where she helped clients solve some of their toughest public affairs and political challenges. Sara became a Partner at DDC in 2011 after the company acquired BlueFront Strategies, an issue advocacy firm she founded. In 2014, Fagen helped lead the sale of DDC to Omnicom Group Inc. (OMC).

Sara is also a founder of Resonate Insights, a disruptive real-time consumer intelligence platform that brings together real-time survey data and insights on over 230 million consumers and online behavioral data all in one platform.

Before branching out as an entrepreneur, Sara had a successful career in government and campaign politics. Sara served as White House Political Director for President George W. Bush. During her years in the White House, Fagen was involved in helping enact some of President Bush’s most significant legislative accomplishments. Fagen also played a key role in the President’s 2004 re-election campaign, in which she served as a senior strategist directing opinion research and paid media. After the campaign, the Wall Street Journal called her a “data whiz,” saying, “As a top strategist for the 2004 Bush-Cheney re-election efforts, Fagen helped perfect political micro-targeting.” 

Sara’s commentary can be seen on NBC News and CNBC, where she is a contributor.

Corey Mull

Chief Technology Officer

I joined Tunnl in May of 2017 and serve as the Chief Technology Officer.

At Tunnl, I lead the data science team, develop new data products for our platform, and direct custom targeting and analytics engagements.

Prior to Tunnl, I gained experience in consulting as a Consultant for a Corporate Executive Board.

I am a graduate of Randolph-Macon College, where I earned a Bachelor's degree in History and Georgetown University with a Master's degree in Mathematics. I currently live in Washington, DC with my wife, my son, and a very excitable Golden Retriever. When I’m not keeping busy developing new approaches to problems in ad targeting and marketing measurement, you can find me at Camden Yards, rooting for the 1983 World Champion Baltimore Orioles.

Elise Lewis

Chief Product Officer

I joined Tunnl in September 2013 and currently serve as the VP of Product.

At Tunnl, I focus on Product Strategy, Development, and Operations. Prior to my current role, I led the Client Relations team at Tunnl.

Before joining Tunnl, I gained experience in data analysis and microtargeting at TargetPoint Consulting and on Mitt Romney's 2012 Presidential campaign.

I attended Georgetown University where I got my Bachelor's degree in Political Science with a concentration in International Relations.

I currently live in Alexandria, VA with my husband, two sons, and rescue pup.

When I’m not building great products at Tunnl, you can find me chasing after my kids and trying to find time to read a good book!

Brian Rose

Chief Revenue Officer

I joined Tunnl in October of 2019 and currently serve as a VP of Business Development.

At Tunnl, I help drive the company’s business development in the brand, issue advocacy, and corporate reputation space.

Prior to Tunnl, I gained experience in public affairs and advocacy at DDC Public Affairs and as Director of State Affairs for the Retail Industry Leaders Association (RILA).

I am a graduate of the University of Kentucky where I majored in Political Science and International Relations. I currently live in Alexandria, VA. When I’m not keeping busy with Tunnl duties, you can find me losing money on the golf course somewhere.

Bob Richards

Senior Vice President of Engineering

I joined Tunnl in June of 2020 and currently serve as the SVP of Engineering.

At Tunnl, I lead the product development, data operations, and security efforts.

Prior to Tunnl, I gained 25 years of experience in web sites and data operations as the CTO of several startups and leader of the partner innovation group at Dun & Bradstreet.

I currently live in Austin, TX with my wife and children. When I’m not keeping busy at work, you can find me on my boat on Lake Austin or cheering on the University of Texas sports teams.

Joey Friess

VP of Business Development

Joey Friess serves as Tunnl’s VP of Business Development, collaborating with various teams to identify the best-fit targeting and audience intelligence solutions for brands, agencies, and associations in today’s complex advertising landscape.

His previous experience as a sales leader and operational advisor at Morning Consult equips Joey with critical expertise in connecting advertisers with the timely data they need to make an impact.

Outside of his role at Tunnl, Joey enjoys spending time with his family or out on the links for a round of golf. 

Elise Katz

VP of Account Management for Brands and Public Affairs

I joined Tunnl in February 2022 and currently serve as Senior Director, Client Relations, Public Affairs.

At Tunnl, I help our clients understand how they can reach the people they care about most in the most effective and efficient ways possible.

Prior to Tunnl, I gained experience in public affairs and advocacy at DDC Public Affairs and communications and federal contracting at Aptive Resources.

I attended American University where I earned a bachelor’s degree in Interdisciplinary Studies (Communications, Law, Economics, and Government) and The University of Maryland College Park where I earned an MBA.

I currently live in Washington, DC.

When I’m not at Tunnl, you can find me hiking in a National Park or trying out a new recipe in the kitchen.

Amanda Peterson Beadle

VP of Audiences and Analytics

I joined Tunnl in April 2022 and currently serve as the Senior Director of Partnerships.

At Tunnl, I lead the partnerships team as we work with new and existing partners, platforms, and agencies to make our data easily accessible and usable for a variety of campaigns.

Before Tunnl, I was a senior account executive at a4 Advertising, where I oversaw digital campaign planning and execution for corporations, political campaigns, nonprofits, and agencies. Previously, I also worked at APCO Worldwide and helped clients reach and engage with their audiences online.

I am a graduate of the University of Alabama, where I majored in journalism and Spanish.

I currently live in Washington, DC. 

When I am not at Tunnl, you can find me going on adventures with my 2 year old daughter around the area (especially if ice cream is involved).

Alexander Ateshian

VP of Finance and Operations

I joined Tunnl in April 2022 and currently serve as the Senior Director of Partnerships.

At Tunnl, I lead the partnerships team as we work with new and existing partners, platforms, and agencies to make our data easily accessible and usable for a variety of campaigns.

Before Tunnl, I was a senior account executive at a4 Advertising, where I oversaw digital campaign planning and execution for corporations, political campaigns, nonprofits, and agencies. Previously, I also worked at APCO Worldwide and helped clients reach and engage with their audiences online.

I am a graduate of the University of Alabama, where I majored in journalism and Spanish.

I currently live in Washington, DC. 

When I am not at Tunnl, you can find me going on adventures with my 2 year old daughter around the area (especially if ice cream is involved).