Tunnl Blog - Page 3

Advocating for your initiatives with Congress is like trying to get one person’s attention in a sold-out stadium of pushing, screaming, single-minded others. Unless you’re on stage, you’ll be fighting for any scrap of attention. Ahead of a recess, like the one quickly coming up, is your prime opportunity to win votes and sway opinions on critical issues getting voted on this summer and later in the year. But with so many others seeing the same opportunity, how do you put your message center stage and get Congress to listen? You use the right audience. Before they created Tunnl, our founders spent decades building data-driven media strategies for public affairs and issue advocacy campaigns, discovering how to achieve targeted reach at scale. And now, Tunnl equips public affairs and issue advocacy advertisers with the issue-based audience insights they need to get their campaigns in front of the right people in the most efficient way possible. We offer several prebuilt audiences to connect you with the voters influencing Congress on top-of-mind issues in the weeks ahead. They can be analyzed in our platform instantly, for free, and sent directly to ad platforms at the click of a button. With these audiences, your ad campaigns will be ready to go live in front of your target audience in time to make an impact in Congress.

Digital does not rule the ad world. Direct mail campaigns using letter-sized envelopes generated a 112% return on investment, according to the 2022 Response Rate Report released by the Association of National Advertisers. Meanwhile, peer-to-peer texting campaigns have higher open rates than email campaigns and boast impressive ROI.

You know that song you hear everywhere? It’s on the radio during your commute. Your friends are humming it when you’re out to dinner. It’s the new it-song on social media. It’s an inescapable earworm that’s suddenly stuck in your head and all you can think about. After a while, you know every word, and you’re singing along. That sensation is possible with your political and issue advocacy message, too - if you can get the right people buzzing about it. Tunnl and Applecart, two leading audience intelligence platforms connecting you to the nation’s most influential audiences, have mastered the art of making your message top of mind for voters, consumers, and decision-makers. But which solution is the best option for your targeted legislative campaigns? Both tools have their perks, but they take very different approaches to audience identification and influence. Tunnl isn’t for everyone, nor is Applecart, and you deserve all the details to make an informed decision aligned with your unique campaign needs. We’ll walk you through the pros and cons of both audience intelligence tools so you can pick the approach for you.

The cannabis market is getting crowded, and ad space is particularly saturated during the month of April. And it's no surprise why: Recreational marijuana is legal in 21 states, plus Guam and Washington, D.C. It’s entirely legal for medical use in 38 states, with a few more locations allowing CBD oil. And the U.S. marijuana industry is valued at $13.2 billion. The tides are changing, and Tunnl’s keeping tabs on how individuals feel about marijuana. With several surveys that poll thousands of voters and consumers, we maintain billions of rows of data on pressing issues that are always up-to-date to inform our prebuilt audiences and premium audiences. And we have three marijuana audiences to help you cut through the competition and connect with your audience instead of burning your ad dollars.

Only 24% of marketers can tell you which social causes their target audience cares about, and less than half of the marketers HubSpot surveyed could tell you about their audience’s hobbies, interests, or behaviors. How are you supposed to target an audience you don’t understand? For years, Tunnl has been developing prebuilt audiences and custom audience solutions for advertisers who recognize the importance of accurate targeting. Every audience we create is rooted in the causes people care most about, their self-reported interests, and how they’re likely to behave while shopping or voting. So, Tunnl audiences - whether it's a prebuilt audience or custom - give you a well-above-average understanding of who you’re targeting. But deciding which audience solution is ideal for your campaigns will come down to a few factors you can diagnose yourself. If any of these issues sound familiar, custom audiences could be the answer you’ve been looking for.

You’ve explored your audience intelligence platform options, and you're ready to take the next step: a demo. Our team has hosted hundreds of demos in their collective decades of audience targeting experience, so you can look forward to a highly-personalized walkthrough of the Tunnl platform from the people who helped build it. We’ll assess your needs, discuss your options, and help you decide what to do next. But how you spend the time between now and your demo day can make a world of difference to the value you get from a Tunnl demo. The most successful sessions have momentum before they even begin, and you can get the ball rolling with a little bit of prep. We’ll share the tips that have helped hundreds of Tunnl users like you hit the ground running, so you can maximize the value of your upcoming demo.