Thousands of companies everyday waste money because they can’t reach their target audience and their message isn’t being heard. You know that a custom audience can help you get in front of the right crowd. But you may think it’s too time-consuming and expensive.
Custom audience development and microtargeting can mean a lot of things to many different people. One thing it means for many: a big line item in their budget. This often leads to the biggest question on many of our customers’ and prospects' minds, “Is it worth it?”