Facebook’s parent company, Meta, made an announcement on November 9th, 2021 that caused derailed the workflow of many of the platform’s advertisers.

Great products and messages get lost in the sea of advertising every day because they fail to do one thing - connect with their audiences. In today’s world, connecting with your audience can seem more difficult than ever.

In an environment where public opinion can change seemingly overnight, it is often the teams tasked with purpose-driven marketing whose job responsibilities can shift on a whim.

Freshly baked cookies are a staple in many American households.

It doesn’t matter how good your creative looks - if you are talking to the wrong audience, your ads will fail.

TV buys are often the largest part of a marketing and advertising budget but they are also oftentimes the largest source of wasted time and money.