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The Tunnl Blog

Tunnl's blog is full of insights into how you can reach your ideal audience via your public affairs, issue advocacy, purpose-driven marketing, and cause marketing campaigns across any mix of media channels.

David Seawright

Tunnl | Audiences

By: David Seawright
July 25th, 2022

The most successful brands and campaigns know that before any marketing or outreach strategy can be executed, a set of crucial steps must be taken. 

Tunnl | Products | Audiences

By: David Seawright
July 5th, 2022

Advertising is evolving. No longer can a brand or campaign find success through generalized, one-size-fits-all marketing tactics. Instead, consumers respond overwhelmingly to messages that speak directly to their specific values and needs. If your message does not align with them, they quickly move on.

Insider | Tunnl

By: David Seawright
February 15th, 2022

There have been so many privacy updates and changes to data regulations that it can be hard to keep track of it all. One of the companies that has been making what seems like constant changes? Google. The tech giant recently announced that it would be rolling back FLoC. This announcement confused many advertisers because not many people were aware of FLoC or what it was.

Audiences | Media Optimization

By: David Seawright
February 15th, 2022

When you’re planning an ad campaign, one of the most important decisions to make is which mediums you’ll place your ads on to reach your target audience. After all, ad placement is costly. You don't want to waste your outreach budget placing ads on a medium your target audience doesn't even consume, but how do you know which channels your core market is consuming?

Tunnl

By: David Seawright
December 20th, 2021

Meta, Facebook’s parent company, recently announced a sweeping ad ban - saying it will no longer allow advertisers to select terms for ad targeting related to sensitive identifying traits.

Tunnl

By: David Seawright
December 20th, 2021

Facebook’s parent company, Meta, made an announcement on November 9th, 2021 that caused derailed the workflow of many of the platform’s advertisers.