Tunnl Blog - Page 2

The most successful brands and campaigns know that before any marketing or outreach strategy can be executed, a set of crucial steps must be taken. 

Advertising is evolving. No longer can a brand or campaign find success through generalized, one-size-fits-all marketing tactics. Instead, consumers respond overwhelmingly to messages that speak directly to their specific values and needs. If your message does not align with them, they quickly move on.

There have been so many privacy updates and changes to data regulations that it can be hard to keep track of it all. One of the companies that has been making what seems like constant changes? Google. The tech giant recently announced that it would be rolling back FLoC. This announcement confused many advertisers because not many people were aware of FLoC or what it was.

When you’re planning an ad campaign, one of the most important decisions to make is which mediums you’ll place your ads on to reach your target audience. After all, ad placement is costly. You don't want to waste your outreach budget placing ads on a medium your target audience doesn't even consume, but how do you know which channels your core market is consuming?

Meta, Facebook’s parent company, recently announced a sweeping ad ban - saying it will no longer allow advertisers to select terms for ad targeting related to sensitive identifying traits.

Facebook’s parent company, Meta, made an announcement on November 9th, 2021 that caused derailed the workflow of many of the platform’s advertisers.