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Prebuilt Audiences Hundreds of issue-based, AI-powered audiences with demographic and media insights, ready for you to use instantly.
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Prebuilt Audience Library Browse through all of your hundreds of prebuilt audience options filtering by issue and sentiment.
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Custom Audiences Campaigning on an extra-niche issue? You could be a good fit for a custom audience only for you, built by Tunnl and backed by AI.
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Opinion Makers Reach the most influential people in the nation with the exclusive Opinion Makers audiences, prebuilt but premium.
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Audience Intelligence Platform

Access all of your audience insights and solutions in one place, Tunnl's audience intelligence platform. Get started instantly with Tunnl Free made to inform digital campaigns, or explore our Plus and Premium tiers built for serious TV advertisers and agencies. 

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platform-overview

Platform Overview

Audiences come alive in Tunnl's audience intelligence platform. Built for advertisers and agencies who need to reach the right audience with their issue, public affairs, cause, or purpose-driven campaign in the most efficient way possible, the Tunnl platform delivers the insights and tools for every stage of the campaign cycle from pitch to planning, all the way through measurement. 

Choose between three tiers— Tunnl Free, Tunnl Plus, and Tunnl Premium—based on the complexity of insights your campaigns demand. Doing digital? Tunnl Free is the perfect place to start, and it's free. Into streaming and linear TV? Check out Tunnl Plus. heavy on the linear? We built Tunnl Premium for you.

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Tunnl Free

Built for advertisers and agencies planning or placing campaigns across multiple digital channels, Tunnl Free is your instant, cost-free ticket to demographic and media insights into hundreds of prebuilt audiences based on the stances people take on hot-button issues like ESG, big tech regulation, and healthcare. Inside Tunnl Free you'll find...

  • Audience counts, geographic distribution, and demographics including age, race, sex, marital status, education, income, and partisan preference
  • National media mix, breaking down how each audience consumes content across a variety of devices and platforms
  • Advanced Search, allowing users to build their own custom segments—fast—by combining, overlapping, and excluding audiences
  • Audience activation in ad platforms to buy against directly in exchange for a data usage fee 

TUNNL TIP Our Advanced Search puts millions of dollars and over two decades’ worth of proprietary data at your fingertips for your use—all for free. Use it to build your own custom segments—fast.

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Tunnl Plus

Built for advertisers and agencies planning or placing campaigns across multiple digital channels, streaming TV, and/or some linear TV campaigns, Tunnl Plus includes everything offered by Tunnl Free in addition to the following...

  • Local media mix, breaking down how each audience consumes content across a variety of devices and platforms, searchable at the state, media market, and congressional district level
  • Audience Builder, allowing users to build their own custom audiences by combining, overlapping, and excluding issue-based audiences, interests, demographics, and geographies   
  • Linear vs. streaming TV breakdown, visibly showing the difference between how audiences consume linear TV vs. streaming TV
  • Cable ranker, sorting all cable networks from best to worst for each audience, searchable across all 210 local media markets

TUNNL TIP The local media mix and linear vs. streaming TV intelligence includes additional audience building functionality. In Tunnl Plus, you can create your own custom audiences based on their TV viewership and media consumption behavior.

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Tunnl Premium

Built for advertisers and agencies planning or placing extensive linear TV campaigns, Tunnl Premium includes everything from Tunnl Free and Tunnl Plus in addition to the tools that serious linear TV advertisers need to reach their audience:

  • Local TV ratings, identifying which linear TV programs provide the most reach and density for your selected audiences
  • Paid media measurement, identifying the linear TV advertising that is most effectively reaching your selected audiences
  • Earned media measurement, identifying the TV news content that is most effectively reaching your selected audiences, including mentions of your organization, principals, or key topics and issues

TUNNL TIP Our paid and earned media measurement solutions offer both in-campaign optimization and competitive intelligence.

 

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Request a Demo

Request a demo to be guided live, 1-1, through Tunnl's audience intelligence platform so that you can see how they can help you crush your audience targeting goals.

"I couldn't imagine advertising without the Tunnl platform. I always use it to find the right audiences for my campaigns and love being able to push my Tunnl data into my agency's ad platforms to inform their buys. It's so easy for me to do and their work for us has definitely improved."

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Submit the form to request your demo and you'll hear from a Tunnl team member soon to get it scheduled.

Request a Demo

Request a demo to be guided live, 1-1, through Tunnl's audience intelligence platform so that you can see how they can help you crush your audience targeting goals.

"I couldn't imagine advertising without the Tunnl platform. I always use it to find the right audiences for my campaigns and love being able to push my Tunnl data into my agency's ad platforms to inform their buys. It's so easy for me to do and their work for us has definitely improved."

LP-Image - 1

Submit the form to request your demo and you'll hear from a Tunnl team member soon to get it scheduled.

FAQs

How does Tunnl handle data compliance?

Can I load my own first-party data into my Tunnl platform?

I work with an agency. Can I still work with Tunnl?