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Audience Intelligence Platform

Access all of your audiences, insights, and tools for audience building and audience-based media planning, optimization, and measurement, all in one place: Tunnl's audience intelligence platform. 

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Platform Overview

Audiences come alive in Tunnl's audience intelligence platform. Built for advertisers and agencies who need to reach the right audience with their issue, public affairs, cause, or purpose-driven campaign in the most efficient way possible, the Tunnl platform delivers the insights and tools for every stage of the campaign cycle from pitch to planning, all the way through measurement. 

Choose between two tiers—Tunnl Plus and Tunnl Premium—based on the complexity of insights your campaigns demand. Focused on digital and streaming? Tunnl Plus is for you. Heavy on linear TV? Tunnl Premium was built just for you. 

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Tunnl Plus

Built for advertisers and agencies who run digital and streaming campaigns with an interest in linear TV:

  • Local Media Mix, breaking down how each audience consumes content across a variety of devices and platforms, searchable at the state, media market, and congressional district level
  • Audience Builder, allowing users to build their own custom audiences by combining, overlapping, and excluding issue-based audiences, interests, demographics, and geographies   
  • Linear vs. Streaming TV Breakdown, visibly showing the difference between how audiences consume linear TV vs. streaming TV
  • Cable Ranker, sorting all cable networks from best to worst for each audience, searchable across all 210 local media markets

TUNNL TIP The local media mix and linear vs. streaming TV intelligence includes additional audience building functionality. In Tunnl Plus, you can create your own custom audiences based on their TV viewership and media consumption behavior.

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Tunnl Premium

Built for advertisers and agencies who plan extensive linear campaigns, Tunnl Premium includes everything from Tunnl Plus in addition to the following:

  • Linear TV Ratings, identifying which linear TV programs provide the most reach and density for your selected audiences at the local level 
  • Paid Media Measurement, identifying the linear TV advertising that is most effectively reaching your selected audiences
  • Earned Media Measurement, identifying the TV news content that is most effectively reaching your selected audiences, including mentions of your organization, principals, or key topics and issues
  • [COMING SOON] Reach & Frequency, Achieve the perfect balance between reaching your audience and controlling the frequency of your messages 

TUNNL TIP Our paid and earned media measurement solutions offer both in-campaign optimization and competitive intelligence.

 

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Get a Demo

Request a demo to be guided live, 1-1, through Tunnl's audience intelligence platform so that you can see how it will help you achieve your specific audience targeting goals.

"I couldn't imagine advertising without the Tunnl platform. I always use it to find the right audiences for my campaigns and love being able to push my Tunnl data into my agency's ad platforms to inform their buys. It's so easy for me to do and their work for us has definitely improved."

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Submit the form to request your demo and you'll hear from a Tunnl team member soon to get it scheduled.

Get a Demo

Request a demo to be guided live, 1-1, through Tunnl's audience intelligence platform so that you can see how it will help you achieve your specific audience targeting goals.

"I couldn't imagine advertising without the Tunnl platform. I always use it to find the right audiences for my campaigns and love being able to push my Tunnl data into my agency's ad platforms to inform their buys. It's so easy for me to do and their work for us has definitely improved."

LP-Image - 1

Submit the form to request your demo and you'll hear from a Tunnl team member soon to get it scheduled.

FAQs

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